BS (Hons) in Digital Marketing

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BS (Hons) in Digital Marketing

Our Program

BS (Hons) in Digital Marketing

BS (Hons) in Digital Marketing

Eligibility Criteria:
12 years of Education
Credit Hours:
120
Total Duration:
4 Years
Scholarship:
Available
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Course Outline

Term 1
Subject
Code
Credit Hour
Pre Requisite
Application of Information & Communication Technologies
GE111_3
3
Civics and Community Engagement
GE484
3
Exploring Quantitative Skills
GE116
3
Financial Accounting-I
MNGT110
3
Functional English
GE115_BS
3
Management and Leadership
MNGT117
3
Term 2
Subject
Code
Credit Hour
Pre Requisite
Commercial Banking in Digital Era
MNGT114
3
Expository Writing
GE126_BS
3
Functional English
Financial Accounting-II
MNGT112
3
Financial Accounting-I
Islamic Thought and Culture
GE212_BS
3
Management Information System
MNGT102
3
Application of Information & Communication Technologies
Marketing Management
MNGT205
3
Term 3
Subject
Code
Credit Hour
Pre Requisite
Consumer Behavior in Digital Era
MNGT208
3
Marketing Management
Cost and Management Accounting
MNGT204
3
Financial Accounting-II
Creative Arts
GE213_BS
3
History and National Culture of Pakistan
GE211_BS
3
Macro Economics
ECON207
3
Report Writing and Presentation Skills
MNGT201
3
Term 4
Subject
Code
Credit Hour
Pre Requisite
Business Communication
MNGT213
3
Report Writing and Presentation Skills
Environmental Management
MNGT231
3
Financial Management
MNGT210
3
Cost and Management Accounting
Organizational Behavior and Leadership
MNGT311
3
Product Design & Packaging
MNGT216
3
Retailing & E-Commerce
MNGT214
3
Consumer Behavior in Digital Era
Term 5
Subject
Code
Credit Hour
Pre Requisite
Artificial Intelligence for Business Professionals
MNGT315
3
Human Resource Management & Development
MNGT306
3
Organizational Behavior and Leadership
Integrated Marketing Communication
MNGT308
3
Retailing & E-Commerce
International Relations & Current Affairs
MNGT106
3
Investment and Portfolio Management
MNGT446
3
Financial Management
Production and Operation Management
MNGT322
3